The increasingly competitive nature of the business world has been accompanied by a general attempt to reduce numbers and become a "lean" organisation has removed experienced staff.

Many companies now lack some of the key skills they need for marketing, competitor analysis and strategic planning.

As well as offering "project based" consultancy services is able to offer marketing audits, marketing and strategic planning support, cost base analysis and training in key skills.

We also offer expert witness services related to the chemical industry.

Marketing Audits
A “health check” to ensure that the key aspirations of your executive and management is matched by the skills, resource and information available within the "marketing function" of the company.

Includes mapping the companies' "battleground" and understanding the competitive environment. This it identifies many issues, shows up gaps in knowledge and identifies the skills and resources needed.


Marketing Plans
Working with the marketing staff to introduce the techniques of marketing planning and supporting the development of a credible marketing plan.


Strategic Planning Support
We can provide support in analysis, techniques and facilitation right through the planning process to ensure a robust strategy in developed and shared with the company. This includes marketing audit, development of shared business assumptions and battleground diagrams, “5 forces analysis”, SWOT and competitor analysis and future positioning.


Competitive cost base analysis
Competitor analysis is a particular strength of Robert Milner Associate. We can offer specific analysis of the assets and cost base of your competitors.


Training
As shown on the separate sheet we offers training for both managers and practitioners in marketing research and competitor analysis


Expert Witness
We offer Expert Witness services on disputes related to the chemical industry