TRAINING IN MARKETING RESEARCH & COMPETITOR ANALYSIS

offer tailored packages of training in both Industrial Marketing Research and Competitive Analysis. We believe these courses are unique. They provide a clear understanding of the methodologies and potential and the importance of the key disciplines of industrial marketing research and competitor analysis.

Our approach is to develop customised training packages for individuals or groups of people within a company.

Our objective is to help people to do their job more effectively in an environment where much more is being demanded of the individual.

The courses are suitable for both individuals who need to research their markets as part of their day to day work, and those for whom it is a major element of their job. One to one or small group training is the preferred delivery format.

Other courses entitled "Marketing Research for Managers" and "Competitor Analaysis for Managers" are available for those who need a broader understanding of the processes and clear illustrations of how it can be leveraged within their businesses.

We have a unique offering:

Tailored packages
  Pragmatic training courses customised to your needs

Small group or individual training
  One to one or small group training

Gathering, processing and organising the information
  Clear practical advice and illustrations of the techniques of the research. Stressing
  and illustrating the importance of research as a process, rather than a series of
  projects, and of building a company database

Linking research and company strategy
  Showing where marketing research fits in an organisation; how it can link with
  the company strategy

Proactively using the data
  llustrating how research can be pro-actively "leveraged" to provide what the
  senior managers need using unique reporting formats and tools

Consultant Management
  How to identify the "right" consultant and manage them to get the best results